#ContentMarketingShow

Hello everyone,

Last Friday I attended #ContentMarketingShow 2013, where many speakers from different companies shared with us techniques and tips on how to make content more interesting for users. I will highlight what I believe were the most important facts worth knowing.

It started off with what I call now my favourite talk of the day given by +Hannah Smith, from Distilled, entitled "Throwing Shit Against the Wall and Analysing What Sticks...". The most interesting idea of the talk was probably that marketers need to create content that people will LOVE because we need them to share it. That is the only way that marketing content will be spread organically. In order to be shared, the content needs to entertain, educate, inspire or persuade. There are different tools to help you do that including celebrity endorsement to inspire, competition to entertain, trend reports to educate and webinars to convince. Model on the right can be found in original on www.smartinsights.com

Also, something about branding that I thought was a great idea: your brand is not what you sell, BUT how you sell it! That is such a good way to think about your marketing, because like that you can think outside your box and give content to people that will make them wonder and remember you and ultimately share your content (which is the goal).

On the same note, Matt Roberts from Linkdex talked about content that needs to be relevant to people and make a connection that they will want to share. The way we buy has definitely been changed by internet, computers, smartphones and tablets (see my previous post) and this decision making process is what Google entitled ZMOT. Matt talked about ZMOT and offered examples that he experienced ever since he heard about the concept. For more info on the idea click here.

Another fascinating idea is how offline experiences can create digital results. +tony samios from Caliberi (if you check out my Twitter you can support one of 3 charities to which Caliberi donates £1 for each tweet) talks about the different offline practices that users can engage in and share them online. In order for the content to be shared, memorable experiences need to be created and connections established.

More or less, most speakers focused on the importance of targeted content for users, delivered on a preferred medium (highlighting the importance and influence of mobile), that will create memorable experiences that users will LOVE and SHARE.

If you wanna find out more about the content marketing show check out the # in the title on Twitter or a great blog that I found of the 80 Essential Tips From the Show by +James Perrin.

Hope you enjoy this and as always please let me know what you think!

Love,
Sonia