Hello everyone,
My first post is going to be about a topic that is very interesting for me at the moment: marketing on portable devices.
Those of you who have met me, know by now that I am most fascinated by how easily a person’s perception of an issue can be changed through as simple thing as a letter or a digit. Think about it. People are more willing to buy a product that costs 9.99 instead of 10, that is bio instead of natural, 75% lean instead of 25% fat. These are psychological tricks that marketers use to push their product to consumers as better than the rest.
Well, this is important in the topic of marketing on portable devices because, as the psychological tricks change the customers’ behaviour so do these devices that we can’t seem to live without.
Nowadays, it seems that customers are not content with one anymore, but two+ seem to be more satisfying (and yes, I hear how that sounds). TV will never be alone again as it will always be accompanied by a smartphone or a tablet or both. Marketers have reached this conclusion and have used it in their favor. That’s why we see in shows the most famous #nameoftheshow and @nameoftheshow, because they (marketers, producers, directors, actors, singers etc) know that we most certainly use another device at the same time and this is the way to get us (customers) engaged.
A good example of how much smartphones and tablets have infiltrated the marketing activity of any successful product is America’s Next Top Model. This season, the decision of who stays in the competition and who goes home is equally divided between judges and social media. The more popular the contestants are on social media, the more chances there are of staying in the competition and hopefully winning the prize.
I am currently writing my thesis on marketing on portable devices so any ideas, resources online or offline, videos, examples etc are more than welcome! More about the topic in later posts!
Let me know what you think!
Love,
Sonia
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